Eye-catching innovation reflected in design firm’s London store window displays

April 18, 2016
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Specialist exhibition design firm The Graphic Mill has created another prestigious, high-profile window display as it continues to grow this part of the business.

The firm, based just outside Trowbridge, has transformed the retail space and window of Whole Foods Market’s flagship London store into an eye-catching branding space for food firm Rude Health for the whole of April, pictured right.

The contract, its fifth with Whole Foods Market for the Kensington High Street outlet, includes a giant almond milk carton with illuminated milk pouring into an acrylic glass – reminiscent of the old Lucozade advert on the M4 near London.

The Rude Health contract follows similar month-long window displays created by The Graphic Mill at the same store for organic juice producer Plenish Cleanse and soup firm Soupologie, pictured below.

The firm, which has its studio on a farm in North Bradley, was launched in 2011 by Dan Speich and business partner Gordon Higgins to design and build creative displays for exhibitions, events and retail spaces.

It has since gone from strength to strength, attracting big name clients in the specialist food, construction and medical technology industries.

Dan Speich said: “Designing the window displays for Whole Foods has been a fantastic creative opportunity for us, and working with innovative brands like Soupologie and Rude Health has been brilliant.

“Seeing people stop, stare and take photos of our displays has also been a lot of fun and very rewarding.”

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