The world’s leading wooden jigsaw puzzle firm, Wentworth Wooden Puzzles, has appointed Bath-based integrated marketing firm AgencyUK to help it win new customers and launch its Christmas advertising campaign.
AgencyUK, which rebranded recently from The Agency, was taken on following a three-way pitch that included a high-level strategic approach for scaling the company’s domestic and overseas sales. 
Wentworth, founded in 1994 and based near Malmesbury, has developed innovative laser manufacturing technology which allows it to produce some of the most intricate, complex and challenging wooden jigsaw puzzles on the market.
Over the years its rapid product development and range of puzzles for adults and children has helped it develop a loyal consumer base.
And as the direct-to-consumer business has grown faster than its annual targets, successfully integrating its online and offline marketing has become vital and linked directly to its ability to scale up the business.
Wentworth marketing director Sarah Watson said: “AgencyUK presented a compelling strategy for supporting our company’s rapid growth, much of which is coming from export sales.
“We have confidence in their commerciality, creative prowess and analytical judgement when it comes to multi-channel campaigns.”
AgencyUK has worked closely with a number of similar companies in the past, including Eaglemoss on its Marvel chess collections and the London Mint Office on its Waterloo 200 commemorative medals.
Both achieved significant returns on their online and offline campaigns after adopting the integrated strategies.
AgencyUK managing director Sammy Mansourpour said: “Our job is to find new ways of accessing Wentworth’s niche target audiences and helping it to grow its customer base profitably, and online is the key to that.”
The news of the involvement follows a number of high-profile account wins for AgencyUK, which has also been ranked the UK’s No.1 Independent Agency 2015, the second time it has been awarded to them by The Drum National Census.
