Bath communications firm AgencyUK has continued its growth by winning contracts with three elite sports-related businesses ahead of this year’s Rio Olympic and Paralympic Games.
The agency has been developing its expertise with performance sports brands since 2014 and will soon announce more Olympic-related contracts. 
The first three brands – Ride Smart, Jon Pitts Human Performance and Flora Harris Eventing – are already established within the equestrian fraternity.
The businesses, which work together in a number of ways such as staging events and coaching, have appointed AgencyUK to plan and deliver their digital strategies as well as enhancing their web presence ahead of the Rio 2016 Olympics.
Ride Smart head of marketing Nicola Tym said: “We appointed AgencyUK based on their integrated services and first-in-class capabilities when it comes to preparing a robust long-term digital strategy and web presence.
“We have been fully engaged with their user experience process as well as their approach to web design and development.”
AgencyUK managing director Sammy Mansourpour added: “We’re lucky because we’re based in Bath, and the university is a hub for performance sports having hosted a number training camps during London 2012.
“The facilities and athletes that train here are world class.”
The equestrian contracts follow a run of successful client wins last year for AgencyUK across a number of sectors, such as food, drink, gaming and financial services.
The agency was also ranked the UK’s No.1 Independent Agency in industry title The Drum’s National Census for the second year – an accolade never before achieved by an agency residing outside London.
