Mathew March-Smith, the Bath-based serial entrepreneur, has called in city-based integrated marketing firm AgencyUK to launch his latest venture, Pestle Herbs.
Mathew has a string of successes under his belt including several leading London digital agencies as well as Pong Cheese, the Peasedown St John-based firm that celebrates independent and artisan UK cheese producers and the best from around the world. 
Pestle Herbs is a unique online business that fills the gap for consumers looking to introduce a level of natural living into their everyday lives.
AgencyUK has been appointed to develop the Pestle Herbs brand strategy as well as roll-out the new website and all future social, PR and advertising communications.
The website itself focuses on herbs, their unique properties when it comes to health, as well as their role in everyday household items, from luxury products to cleaning aids.
Visitors to the site can buy herbs and the required ingredients that enable them to make their own household cleaning products, or choose pre-packaged items that have already been carefully vetted by the Pestle Herbs team.
Mathew March-Smith said: “We have been aware for some time that there is a desire from many people in the UK to know and understand what is in their products and where the ingredients come from.
“It is a step towards a healthier way of life and independence from the conglomerates that might corner us in the supermarkets. Pestle Herbs is a place where likeminded people can gather. We needed an agency that understood our market, and AgencyUK are unique in their approach to digital consumer centricity. They also came recommended – and are a totally nice bunch.”
AgencyUK managing director Sammy Mansourpour said: “We can see there is an active marketplace, and we already have considerable experience marketing to this consumer profile often referred to as ‘cultural creatives’. They are vocal, keen to learn, hungry for content and eager to share. So working with the Pestle Herbs team feels like a natural fit for us.”
The appointment follows a series of client wins for AgencyUK which span industry sectors such as food, drink, gaming and financial services.
Mathew’s previous businesses have included consultancy Milk The Internet, Flourish, Push Digital and Golley Slater Digital.
