Even the biggest brands need to play by the rules – and they don’t come much bigger than McDonald’s. The global burger chain has thousands of trade mark registrations worldwide and spends an eye-watering amount each year maintaining and enforcing them. But in a recent dispute with Irish burger chain Supermac, McDonald’s Mc’d up...
We thought BrandSoup was alone in having opinions about the advisability or otherwise of government agencies getting “creative” with logos (see our recent blog – Bonfire of the Quango Logos). But following revelations of the US NSA’s acquisitive attitude to everyone’s emails and Facebook postings, this thorny topic is now global headline news. The...
