Bath agencies competing for PR industry’s top regional accolades

August 4, 2014
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Bath communications agencies Media Safari and DWP Public Relations have been shortlisted in the top awards for the region’s PR industry.

Established tech PR and social media agency Media Safari is in the running for two awards at the 2014 Chartered Institute of Public Relations (CIPR) PRide Awards.

It is the fourth consecutive year that the agency has been among the front runners – although this year the competition is tougher as the region has been extended from the South West to the whole of the South of England excluding London.

Media Safari’s dedicated campaigns for anti-virus firm Bitdefender and innovative technology company Human Recognition Systems are both contesting the Best Technology Campaign title.

This category recognises the most successful public relations campaign undertaken by a company operating in the technology sector taking into account strategy and tactics, implementation, measurement, planning and cost effectiveness.

DWP is competing in the Corporate and Business Communications Campaign category for handling the national PR launch of the ground-breaking business funding portal alternativebusinessfunding.co.uk – the brainchild of client Clifton Asset Management’s chairman Adam Tavener.

Media Safari managing director Matt King said: “Recognition from the CIPR for these two distinct campaigns for Bitdefender and Human Recognition Systems demonstrates the value that our proactive PR activity has delivered to both organisations.

Pictured: Media Safari managing director Matt King with director of PR Georgina Wright

“Our ongoing commitment to exploring communication focuses on continually enhancing activity for our tech PR clients by responding to the latest industry trends.”

Now in their 11th year, the CIPR PRide Awards recognise excellence in public relations and communications across the UK. The South of England winners will be announced at a ceremony in Bristol in November.

For the full short list go to http://www.cipr.co.uk/content/events-awards/pride-awards/south-england-and-channel-islands/shortlist

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