Bath-based creative agency Mr B & Friends has designed a new brand identity for Bristol Sport, the management company behind many of the city’s leading clubs including Bristol City FC and Bristol Rugby.
The new identity, which includes new logos on its teams’ shirts, underpins Bristol Sport’s plans to become the South West’s best facility for sport, sponsorship, entertainment and events. 
It follows the appointment earlier this year of Andrew Billingham as chief executive from Premier League football club Stoke City, where he had been in charge of commercial affairs for the past six years.
Bristol Sport was formed two years ago by Bristol City majority owner Steve Lansdown, multi-millionaire founder of the city-based investment firm Hargreaves Lansdown, who also owns Bristol Rugby.
The firm oversees the financial and business management of both clubs along with Bristol Flyers basketball team, Bristol Academy Women FC and DZ Motorsport, which represents Bristol-born racing driver Dino Zamparelli. Bristol Sport is also overseeing the £45m rebuild of Bristol City’s Ashton Gate stadium.
Mr Billingham said: “The new logo from Mr B & Friends represents the beating heart of sport in Bristol and is a further step in bringing together all elements of our activities whether it be rugby, football, basketball, motor racing or sponsorship.
“The essence of Bristol Sport is to unite the city through sport and the logo, which will appear on the city’s football and rugby team shirts, underlines all the synergies that our organisation is here to facilitate."
Mr B & Friends creative director Steve Richardson added: “It’s great to see the logo applied to the new Bristol City and Bristol FC team kits where it sits nicely alongside sponsor branding.
“The heart-shaped logo delivers a graphic representation of the energy and passion of Bristol Sport, the teams themselves, and of the supporters. It has been designed to be applied to a wide variety of sources from kit to website, from annual reports to outdoor advertising.”
