Bath-based creative agency Mr B & Friends has completed a major branding and design exercise for highly-acclaimed London craft brewery Fourpure, whose beers now appear in some of the capital’s top restaurants.
The agency worked on a complete naming, brand strategy, packaging design and website design-and-build for the start-up brewery, which was launched by brothers Daniel and Thomas Lowe to produce internationally-inspired speciality ales. 
Mr B & Friends created all aspects of the Fourpure brand, starting with the name and progressing right through to the on-pack identity of its bottles and cans.
Fourpure is inspired by the founders’ global adventures – the brothers brought back novel ideas to the brewery and blended with their own way of doing things.
To bring alive the concept of adventure and travel, the bottle designs were all centred on the idea of a luggage label while the cans feature illustrations to show where the inspiration for the beer came from. The Pils can, for example, has a line-drawn cityscape of Munich.
Following Mr B’s branding and design project, Fourpure received the accolade of being chosen by top chef Michel Roux as one of the house beers of his two Michelin star La Gavroche restaurant along with Roux at Parliament Square and Roux at The Landau restaurants.
The bottle design for the beer, known as Roux Brew, was also created by Mr B & Friends.
Mr B & Friends creative director and partner Steve Richardson said: “Fourpure is committed to producing the highest-quality beers and, being at the forefront of brewing innovation and efficiency, the brand needed a creative solution that would enable it to stand out from the crowd and convey its values and personality.”
Mr B & Friends founder Simon Barbato added: “When I first met Daniel Lowe he had great ideas for a brewing brand, some initial product, but no company name or positioning.
“It has been great fun to work with him to create the Fourpure name – inspired by the ingredients of malt, hops, water and yeast – the brand proposition and positioning, and to then go on to design the brewery’s identity, website, bottles and cans.
“I am pleased to say that our branding innovation on this project matches Daniel’s own innovation as one of the UK’s most talented brewers.”
