Independent brewer Bath Ales has launched its latest special beer – the aptly-named Night Glow – which celebrates its involvement in the Bristol International Balloon Fiesta.
The brewery, based between Bath and Bristol at Warmley, is sponsoring the Thursday Night Glow, the traditional curtain-raiser for the ever-popular Fiesta, which this year takes place on August 9.
Beer lovers will be able to enjoy draught Night Glow, which has been brewed exclusively for the Fiesta and has an abv of 4.2%, at a Bath Ales outdoor bar while watching more than 100 balloons taking part in this year’s event.
The Night Glow evenings have historically drawn some of the largest crowds to the Fiesta, which takes place at Ashton Court just outside Bristol.
The balloons are tethered in the main arena and lit up in sequence to music, creating a magical evening for visitors.
Bath Ales sales director Mark Harding said: “We are absolutely delighted to be sponsors of such a prestigious and fun event. Adding our own touch to the proceedings with our Night Glow brew is hopefully going to give the fiesta the lift off it truly deserves.”
Bath Ales, best known for its Gem bitter, got the opportunity to sponsor the event through its membership of the Balloon Fiesta 100 Club.
2012 Fiesta committee chairman Chris Hathaway said: “It’s great to have the team at Bath Ales on board. We are grateful for the support and their brewing contribution is sure to help make this year’s Balloon Fiesta one to remember.”
The iconic Fiesta, which this year runs from Aug 9 to 12, is one of Europe’s largest events of its kind and among the UK’s top five outdoor events. Around 500,000 visitors are expected to attend this year.
