Bath-based brand agency The House has been nominated for three major industry awards in recognition of its rebranding work for two international clients.
The European Transform awards celebrate excellence in rebranding, including strategy, execution, content and evaluation.
The House’s work with global sustainable packaging company Petainer has been nominated for best multi-market implementation of a brand development project and best visual identity in the industrials and basic materials sector, while its work with precision dental product manufacturer Prima Dental has been nominated for best visual identity in the healthcare sector.
The House creative head Steven Fuller said: “We believe that successful brands are built from the inside out, starting from a clear sense of purpose. We’re thrilled that Transform have recognised our purpose-driven branding work for the third year in a row.”
Last year The House picked up Bronze and Silver Transform Awards for its work with Norton Radstock College and Special Olympics GB respectively.
At this year’s awards, The House and its clients will compete alongside global brands such as O2, Airbnb, Scottish Widows and YMCA.
Petainer group commercial strategy director Annemieke Hartman-Jemmett welcomed the nominations, saying: “By focusing on our purpose as a zero waste, sustainable packaging company, The House switched Petainer’s communications to focus on the economics and problem-solving features of our innovative products, as opposed to their technical specifications. We would love to see their work recognised by the Transform Awards.”
Prima Dental managing director Richard Muller added: “Our new brand is already generating new business opportunities for us. The House really got to the heart of what makes Prima Dental special and how our sense of purpose can be used to deliver commercial advantage.”
The Transform Awards Europe take place in London on April 21.
Pictured, from left: Steven Fuller, Lisa Carter and Sam Dyer with The House’s two awards from the 2014 Transform Awards Europe
