Bath creative firm TheAgency has launched an augmented reality experience as part of its new campaign to promote Bristol’s Temple Quarter Enterprise Zone.
The app, designed n partnership with Aurasma, the world’s first visual browser, and Bath-based augmented reality specialists MediaGrand, unites the campaign’s offline and online communications using 3D architectural maps brought to life with film.
Users download the app to their smartphone or tablet using the Apple Store or Android Marketplace before pointing it at the 3D maps.
Aurasma uses cutting-edge image recognition via the phone’s camera to identify the image before showing one of three 90-second films on the themes of technology, sustainability and creativity.
Each film is designed to highlight Bristol’s unique elements – from its culture, quality of life and diversity to global technical advancements that can be traced back to their Bristol roots.
MediaGrand, official partners of Aurasma, helped TheAgency bring the concept to fruition by supporting them with development and video streaming services.
TheAgency partner Saman Mansourpour, pictured, said: “We always strive to provide an integrated brand experience and wanted to take every opportunity to bring the Bristol Enterprise Zone to life.
“Partnering with Aurasma and MediaGrand allowed us to harness this technology and provide our users with a new way to engage the brand.”
Aurasma has enjoyed incredible success with its Augmented Reality app, attracting more than 3m users and 3,000 commercial partners since its launch in June 2011 – making it one of the world’s fastest-growing platforms.
New applications are being discovered every day and the firm encourages creative agencies, technologists and consumers to help develop the platform by pushing its capabilities and realising its potential.
The Temple Quay Enterprise Zone is a redevelopment of more than 70 hectares around Bristol’s Temple Meads railway station.
The app was launched by TheAgency in time for the MIPIM, the world’s largest real estate show, staged recently in Cannes.
Fast-growing TheAgency has produced signature campaigns for clients in the automotive, retail, pharmaceutical, financial, FMCG (fast-moving consumer goods) and gaming sectors, including The AA, BSM, Del Monte, PC Gamer, .Net Magazine, Siemens Gigaset, Quintiles Pharmaceuticals, Dr Schär, Glutafin and Westfield Health.
