Bath Business News’ weekly Expert Panel series enters 2013 with Bath Racecourse looking at the increasing popularity of using sports venues for business events
Bath Racecourse is best known for its flat racing, held high above the city on Lansdown Hill every yea
r between April and October.
But times are changing. Over the past five years the team at Bath has worked hard to develop and grow the conferencing and venue hire area of the business as well as the traditional race days.
In the current economic climate, with many businesses tightening their belts, especially where days out are concerned, venues in the sporting industry in particular need to continually evolve and develop their offering as well as maximising their earning potential wherever possible.
With plenty of outdoor space and versatile, multi-functional rooms, it’s no surprise that sporting arenas and stadia are able to cash in and get a slice of the action in the conferencing and events market.
Bath Racecourse boasts a range of suites and facilities including our luxury marquee alongside the Parade Ring which offers a versatile space and is popular with large conferences, weddings, private parties and exhibitions.
The hospitality boxes in the Premier enclosure overlook the entire racecourse and are well used by clients for small meetings or as breakout spaces for conferences.
But it’s not only the internal space that makes sporting venues so attractive to event bookers. Many also have acres of flexible outside space too, making them – and particularly racecourses – popular for team-building activities.
Not one to rest on its laurels, the Bath Racecourse is undertaking a marketing
campaign to raise its profile with businesses in the area, highlighting the range of facilities available for corporate customers.
This entrepreneurial approach is helping the industry bounce back and provides event bookers with more choice when it comes to choosing flexible event spaces.
For more information on our events spaces please visit www.bath-racecourse.co.uk or call the events team on 01225 424609.
