Outdoor toy specialist Wicked Vision UK has appointed Bath PR agency Highlight to manage its public relations, social media and e-marketing.
Highlight will support Wicked as it fuels the latest outdoor craze for ‘bubble football’ with the global launch of its Socker Bopper Body Bubble Ball.
Wicked is the first to launch a body bubble ball across the world for under £50 – making them affordable for individuals.
Previously ‘bubble footie’ could only be enjoyed by club teams who either rented or could afford the hefty price tag of up to £250 per ball. 
Highlight managed national press and TV for the body bubble ball’s reveal at the recent London Toy Fair 2017, securing coverage on ITV’s This Morning, BBC Newsround, Guardian.com and the Daily Telegraph.
Highlight PR director Alison Vellacott said: “Wicked is a truly innovative toy company, with a mission to get kids off screens and in to the open air with its range of active, outdoor toys.
“The Socker Bopper Body Bubble Ball is set to be hugely popular and we will be working tirelessly to promote it to UK consumers. It’s a great, fun product to work on.”
Wicked Vision managing director David Strang added: “We have been really impressed with Highlight’s results at London Toy Fair and are looking forward to working with them on what promises to be an exciting year for Wicked.”
South London-based Wicked Vision is also the world’s largest manufacturer of indoor and outdoor boomerangs, having sold 6m to 45-plus countries – including Australia.
Highlight’s clients range from family and lifestyle brands to food and drink companies, training colleges, creative agencies and pioneering businesses. Its consumer division specialises in promoting in children’s characters, books, TV shows, toys and games, plus parenting products and services.
