Bath-based IT consultancy IPL has promised to use innovation to transform matchdays for supporters at The Rec following the extension of its sponsorship of Bath Rugby to the end of next season.
The consultancy and full-service IT company will remain as an official partner of the Aviva Premiership club, helping it develop the experience for fans by using cutting-edge technology. 
Ahead of the redevelopment of The Rec, the club is keen to draw on IPL’s experience of building market-leading customer experiences and mobile apps to build engagement with fans and enhance the experience of watching rugby in Bath.
IPL is a long-term partner of Bath Rugby, having been the main shirt sponsor for two seasons, prior to becoming an official partner in 2011.
Bath Rugby chief executive Nick Blofeld said: “We have enjoyed a long-standing, successful partnership with IPL for over five years now, and we’re very pleased to be continuing this for the coming season. We are constantly striving to improve the matchday experience for our supporters, and IPL are just the company to help us achieve this.”
IPL chief executive Paul Jobbins added: “We’re delighted to be extending our partnership with Bath Rugby and are excited about the opportunities we have to help them build even stronger links with their supporters.
“IPL’s experience in creating award-winning business services will enable us to enhance the matchday experience for supporters by using technology in truly innovative and exceptional ways.”
IPL, which employs around 300 staff, works with clients across the public and private sectors. It designs, implements and supports the systems that enable organisations to deliver better products and services as efficiently as possible.
Clients include Nationwide, the Highways Agency and Lockheed Martin.
