The 2023 Christmas Market in Bath contributed £47m to the city’s economy, according to an independent survey – a 37% increase on 2022 and the highest-ever achieved in its 21-year history.
It was also 88% up on 2019’s figure of £25m. The iconic market – often voted one of the best in the UK – was not staged in 2020 or 2021 due to the pandemic.
This year’s figure is based on additional spend in the city by visitors to the market rather than the total amount which went into the economy during the 18 days it took place.
The number of people attending the market also hit a new high of 450,000 last year – up from 426,000 in 2022 and 2019’s figure of 403,000
Details of the economic impact have been released by its organiser Bath & North East Somerset Council as the countdown begins to this year’s market, which takes place.
Taking place between 28 November to 15 December with 230 traders – 85% based in the South West – offering some of the best independent food, drink and gifts in the region.
Eighty traders will be attending for the first time, with 36 of them from Bath and the surrounding areas.
Microbusinesses can again use one of the dedicated Christmas Carts, which are let at a lower rate while two community chalets on Milsom Street and in the Guildhall will be used by 36 community groups free-of-charge.
The market’s 20 catering stalls will offer a range of food and drink suitable for many dietary requirements, including gluten free and vegan options.
Bath & North East Somerset Council cabinet member for economic and cultural sustainable development, Cllr Paul Roper, said: “Bath Christmas Market is the highlight of our Christmas calendar and creates such a buzz in the city.
“It’s fantastic news for the city’s economy that we have a record number of local traders signed up, as the market encourages repeat custom all year round.
“As well as the significant extra footfall to support business, the market is a magical community event that has something for everyone. I’m looking forward to seeing it sparkle once more.”
Among businesses taking part in the market for the first time this year will be handcrafted and award-winning confectionery brand Rutab Dates.
Director Ross Cain said: “Being part of this cherished event, which draws visitors from around the globe, is a real achievement for us and we are excited about sharing our passion for Medjool dates and celebrating the festive period with everyone.
“It is one of the most anticipated events of the season, full of festive cheer and will allow us to connect with our family and friends in a truly magical setting.”
Meanwhile, ethical gifts retailer Fat Giraffe will be returning for the fifth time. Owner Joshua Bevan said: “For the past four years, we have been delighted to be a part of this festive tradition, showcasing our unique, handmade, and ethically sourced wooden gifts to visitors from near and far.
“The market brings an incredible boost to the local economy, enriching the community and enhancing the vibrancy of Bath. We are honoured to contribute to this cherished event and look forward to the joyful atmosphere it brings each year.”
Iin recent years Bath Christmas Market has been ranked among the top 10 in Europe and topped the Tourism Event/Festival of the Year category of the South West England Tourism Excellence Awards.
In 2017 it was hailed as the UK’s best outdoor event and a benchmark for other cities’ festive markets by the National Outdoor Events Association (NOEA).
