Bath has been awarded its seventh Purple Flag accreditation in recognition of its vibrant – and safe – evening and night-time economy.
Awarded by ATCM (Association of Town & City Management), Purple Flag status is granted to town and city centres that meet or surpass the ACTM’s standards of excellence in managing the evening and night-time economy.
Bath scored highly for its vibrant mix of entertainment and hospitality while also promoting the wellbeing of visitors, students and local residents. 
ATCM assessors were impressed by the amount of event activity and evening initiatives in place, along with the strong partnerships between the Bath Business Improvement (BID), Bath & North East Somerset (B&NES) Council, the police and other agencies working together.
Assessors were also impressed by the BID’s ambition to bridge the gap between day and night-time economies, which will have a further positive impact on performance within the night time economy.
BID chief executive Louise Prynne, pictured, said: “Bath has consistently delivered a well-managed night time economy for the benefit of business, residents, visitors and students, and the reputation of Bath as a whole.
“However, the challenge of Purple Flag is to keep that high standard and indeed to improve year-on-year. That we have succeeded in securing Purple Flag status for a seventh year is testament to the combined efforts of all involved, and indeed the businesses of Bath that work so hard to ensure a compelling, vibrant and safe experience.
“This Purple Flag Award re-enforces Bath’s reputation as a world class destination. With the evening and night time economy contributing over 25% of a city’s economic activity, the greater impact we can have to support businesses operating in this sector the better job we are doing for our levy payers.”
Bath was one of the first UK cities to receive the standard. This year’s award is the sixth successive year it has gained a Purple Flag.
