Bath retailer Aranais has re-launched its range of specialist skin care products with a new brand identity, redesigned website and new product labelling.
Aranais, an artisan retailer based in the Guildhall Market, is owned by husband-and-wife team Robert and Anna Morgan. Launched last year, it sells its own unique range of natural face and body care products made using natural plant extracts as well as a range of holistic health and ethical products.
Robert hopes the rebrand will increase appeal and drive vital Christmas sales.
“The Christmas market was a great success for us last year and an extremely useful way to launch our business,” he said.
“However, this year we wanted to offer our returning customers something new and different and the redesign was a great way to do that as well as providing us with better stand-out appeal. Our new look really emphasises the natural and ethical aspect of our business and clearly differentiates Aranais products from the mass market. It is a big investment for us but we believe in our product range and the feedback from our customers gives us great confidence in our business.”
Aranais’ own range of creams is suitable for all skin types including acne, eczema, sensitive and mature skins. It also has an extensive range of natural body care products sourced from small specialist manufacturers.
