Bath branding agency The House has unveiled its latest work for race event specialist GO2. The agency has created the identity and race website for the Cheltenham half marathon which takes place on September 15, 2013. (Full website launch on the 22nd April)
GO2 appointed The House to oversee a completely new look and feel for this new South West road-race. This is the fifth proj
ect that the Bath based brand specialist has undertaken for GO2 following on from the companies own brand, Plymouth 10k, Gloucester 10k and the Plymouth Half.
The event name and identity play on the ‘apostrophe’ device to create a sense of ownership by the city of Cheltenham.
GO2 marketing manager Amy Budd said: “For events like a half marathon to succeed it is vital that the local community really get involved. Creating an identity that heroes the runner’s and their stories is vital in creating a race that becomes a regular fixture in Cheltenham’s busy calendar. We’re delighted with the work The House has created, adding and using the apostrophe really captures the idea that the race is for everyone in Cheltenham."
The House creative director Steve Fuller added: “This is really rewarding work for the team at The House, using our brand skills to encourage communities to run for their health or to raise money for good causes.”
