Bath-based brand agency The House is helping increase the profile and visitor numbers of the city’s 13 museums by developing a new identity and communications material.
The work follows a two-year project to explore the value of the venues working collaboratively in a number of activities.
The museums invited The House to facilitate a series of workshops that brought them together to talk about their common purpose and pinpoint shared goals. 
After creating a sense of collective purpose and brand, The House came up with a series of tools to support Bath Museums’ target of increasing visitor numbers by at least 5% by the end of next year.
This included a new visual identity for the group, an events calendar and a set of internal stakeholder engagement material to help tell their story across the city.
The House, which works with leaders to transform businesses with purpose, also helped create individual compelling stories – brief summaries of each museum’s most eye-catching attractions, backed by historical background information and notable trivia, allowing easier and faster promotion to attract visitors and increase each museum’s profile.
The House creative head Steve Fuller said: “We see great potential to grow Bath’s reputation as one of the world’s leading cultural hotspots. We are very proud to support Bath Museums in creating a collective purpose and story for Bath’s world-class cultural attractions.”
Bath Museums project co-ordinator Anna Bryant added: “Bath Museums now know that they are better together, and working with The House has allowed them to explore their collective story, the development of which enables them to talk confidently about themselves and each other to both visitors to the city and potential partners.”
* The House has also helped deliver a major brand re-launch for Bath-based LDL Components, the leading supplier for kitchen and bedroom manufacturers and suppliers.
This includes a newly defined purpose and proposition brought to life by a new brand identity and company charter. The House worked with LDL to conduct an in-depth review of every aspect of its business, including its purpose, business strategy, process and systems, internal culture and brand identity.
The re-launch coincides with the relocation of LDL’s Bath headquarters to larger premises on the Bath Business Park, doubling the space of its current premises.
* The House has also helped Bath-based communication technology firm Gradwell develop its business and brand strategy through a series of workshops, internal communications projects and on-going strategic counsel.
