Two Bath visitor attractions and one of the area’s top hotels have been named among the country’s best in the finals of the VisitEngland’s Awards for Excellence. The Roman Baths & Pump Room are shortlisted in two categories - Large Visitor Attraction of the Year and International Tourism category – while the city’s Herschel...
Hotels should build an emotional attachment with potential visitors in their marketing to attract them rather than promote their post Covid-19 cleanliness, University of Bath research has found. The study, which also involved researchers from two other universities, showed that crisis communications emphasising shared emotional responses to risks enabled tourists to ‘humanise’ the hotel. This...
Tourism chiefs have insisted Bath will bounce back from the impact of the coronavirus pandemic as the city’s hospitality, leisure and retail industries reel from the cancellation of this year’s Christmas market and the closure of its visitor information centre. Visit Bath, the city’s destination marketing organisation (DMO), announced yesterday that public safety concerns...
Medical cannabis company Sativa, the firm behind the Goodbody Wellness retail chain, is to launch a new CBD (cannabinoid) and vitamin D product range after achieving record sales last month. The firm, based at Beckington, near Frome, said the brand positioning had been strengthened following publication of a report commissioned by the government that...
Bath’s investment-hungry tech start-ups can find out how to get the attention of potential funders in a webinar featuring experts from the city next week. Staged by Bristol-based tech investment bank ICON Corporate Finance in association with Bristol-headquartered national law firm Burges Salmon, the free event aims to show how fledgling tech firms can...
A company that started out providing electronic access to library databases from its Bath headquarters and is now a world-leading identity and access management specialist is celebrating its 25th anniversary. OpenAthens was launched to commercially exploit single sign-on software originally developed by the IT department of the University of Bath. The team working on the...
The first speakers have been announced for this year’s TEDxBath as its organisers vow to go ahead with the event in October. International bestselling writer and renegade economist Kate Raworth, creative strategist Dan Burgess and Royal United Hospital director of intensive care Dr Andy Georgiou are to speak at what will be the third...
Somerset-based fashion label Mulberry has appointed a digital media agency specialising in major luxury brands to target wealthy Chinese consumers. The firm, best known for its upscale leather bags, said ForwardPMX would spearhead brand awareness by using hugely popular Chinese social media platforms such as Weibo and WeChat. Founded in 1971 by Somerset-born designer...
The coronavirus pandemic has pushed up the number of profit warnings issued by South West listed businesses to a 20-year high, with those in the travel and leisure sector hardest hit. According to new figures from accountancy group EY, profit warnings soared by 73% year-on-year in the first half of 2020 to 26 – with 85%...
Practical ideas on how businesses can continue to support charities during the coronavirus pandemic are to be aired at a webinar hosted by Quartet, the community foundation for the West of England. The third sector is facing its toughest time for a generation with hundreds of thousands of people needing support just as charities’...
