Bath creative firm TheAgency has launched an augmented reality experience as part of its new campaign to promote Bristol’s Temple Quarter Enterprise Zone. The app, designed n partnership with Aurasma, the world’s first visual browser, and Bath-based augmented reality specialists MediaGrand, unites the campaign’s offline and online communications using 3D architectural maps brought to...
Future Publishing’s technology websites achieved a new record of 1.2m unique users in 24 hours with its coverage of the new iPad. The Bath-based publisher’s TechRadar.com, T3.com and Gizmodo UK proved to be the most-trusted destinations for tech enthusiasts eager to find out everything about the new iPad’s technology. TechRadar.com employed teams working through...
TheAgency, the Bath-based creative business, has been appointed .to handle the brand and marketing roll-out of Bristol’s Enterprise Zone, the largest regeneration scheme in the city for decades. According to TheAgency’s partner Saman Mansourpour, the brief is “to draw up brand that encapsulates Bristol’s enterprising culture and showcases its commitment to business now and...
Bath in Fashion 2012 has mined the city’s rich vein of creativity to produce a powerful new image and marketing support to reflect its exciting programme of events. With just over a month before it takes place, the creativity behind Bath in Fashion is now coming to the fore. Steve Haskins of Wick-based So...
A unique annual awards scheme which champions the often-overlooked contribution of freelancers in marketing, media and communications has been relaunched. Recruitment specialists Xchangeteam, which covers Bath and the West of England from its office in Portishead, started the annual Freelancer of the Year Awards in 2003 to give freelancers recognition and also enhance their...
Branding must be different, relevant and trusted to stand out from the crowd and deliver real business benefits, those attending the latest Creative Bath event heard. The message came from Steven Fuller, creative director of award-winning Bath brand agency The House, and was echoed by other speakers at the Brand and Deliver event. Steven...
The secrets of effective branding, including why some brands are admired while others are ignored, are being shared this evening at the latest event staged by Creative Bath. Brand and Deliver brings together a panel of insightful, inspiring guest speakers to answer questions such as how to design a brand that stands out from...
Three IT students from City of Bath College have designed a website for the newly-formed Bath and North East Somerset Entrepreneurs’ Club, which aims to encourage small businesses to start up by providing them with support, advice and networking events. The students, Ben Sanger-Davies, Tristan Welch and Toby Barrett, are studying the Foundation Degree...
Bath-based branding agency The House have gained recognition for its Mission Burrito rebrand at the advertising industry’s Cream Awards 2011, coming top of the corporate identity category, along with Wyatt International. Competition was tough, with several entries from global agencies such as McCann Erickson and Golley Slater. Judges commented that the standard of work...
Bath-based publishing group Future has crashed to a £19.3m annual loss as a result of a poor performance by its US printed magazines. The group, which owns around 90 magazines including Total Film, Classic Rock and Fast Car, had made a profit of £5.5m in the previous year. Revenues for the year to the...
