Companies selling ethical and sustainable products could increase sales by using up-tempo and upbeat music in their marketing, new research from the University of Bath has revealed. Music plays a key role in advertising as it can produce a strong emotional response from the consumer – with music in a major key, or mode,...
Bath-based workplace design and build company Interaction has appointed the former director of hybrid working at the House of Commons as a specialist workplace strategist. Emma Wharton Love, pictured, was responsible for developing a hybrid working model at the House of Commons during the pandemic involving hundreds of behind-the-scenes staff. Emma was also on...
Two Bath PR agencies have won five accolades between them at a regional public relations industry awards ceremony. Clearly PR scooped the Professional of the Year, Team Culture & Community, and Medium Consultancy of the Year titles at PRCA Dare Awards, while Highlight PR topped the Consumer Relations and Small Consultancy of the Year...
Bath marketing professionals will be able to learn how three West of England firms have successfully put sustainability at their core when they speak at an event in the city next week. Pukka Herbs, Hobbs House Bakery and Sawday’s & Canopy & Stars have all made sustainability central to their marketing activity. They have...
FinTech West, the organisation that champions Bath and the South West as a tech powerhouse, has added social science expertise to its offering by appointing a university academic to its team as knowledge exchange fellow. Jonathan Beaverstock, pictured, professor of international management University of Bristol, has joined the organisation to encourage knowledge exchange between academia...
Bath-headquartered lifestyle and homeware retailer Graham and Green has secured a multi-million pound finance package from Barclays to expand its operations amid spiralling demand. The firm, which opened its first shop in 1974 in Notting Hill, London, and relocated its head office to Bath in 2016, has used the funding to buy a 100,000 sq ft warehouse on Trowbridge’s...
Goughs Solicitors continues its series of free, online seminars for business owners to get up-to-date, relevant and pragmatic employment advice with a session later this month on discrimination. The monthly Wednesday Wisdom Webinars, which kicked off last month, are led by the firm’s head of employment Rebecca Dennis, pictured. They give employers the opportunity to tune in...
The Roman Baths are more popular than the Eiffel Tower, Central Park and the Tower of London among Tripadvisor reviewers, who have voted it the world’s eighth best attraction and number one in the UK. The accolades in the latest Tripadvisor Travellers’ Choice Best of the Best Awards are a huge boost for the...
Bath-set ITV detective series McDonald & Dodds returns for a new series this Sunday after filming at various locations across the city. Production company Mammoth Screen again worked with Bath Film Office to shoot scenes for the popular drama, including Bathwick Hill, Trim Street, Bartlett Street, Margaret’s Buildings, The Circus, Abbey Churchyard and Englishcombe...
Shares in Bath media group Future climbed by more than 5% this morning after it posted an upbeat trading update and said it had completed the latest in its long line of acquisitions. The takeover of Who What Wear, a leading digital-only women’s lifestyle publisher based in the US, for a reported $100m (£82m) put...
