A Bath-based marketing consultancy has been launched to support virtual reality (VR) and augmented reality (AR) businesses better communicate with their audiences about the power of immersive content. Set up by Dr Matthew Freeman, Reader in Multiplatform Media at Bath Spa University, Immersive Promotion Design builds on pioneering work in the West of England...
Pioneering Bath software firm Living Map has secured a £750,000 loan to help fast track its technology that allows people to use their mobile phones to guide them through airports, hospitals and other indoor spaces. The loan, from government agency Innovate UK, will allow the smart city digital mapping software to be integrated more...
Cyber technology, advanced manufacturing, renewable energy and the green economy should be harnessed to drive recovery and growth in the Western Gateway, the regional powerhouse that includes Bath, the West of England and South Wales. The recommendation comes in an independent report published this week which also suggests the region should focus on raising productivity...
Bath specialist marketing agency Dialect has teamed up with a Bristol consultancy to power-up its offering to clients in the gaming, tech and entertainment sectors. Dialect and Fourth Floor have both experienced significant growth over the past year due to new client wins and from digital audiences, who have consumed more content than ever...
Businesses across Bath and North East Somerset seeking to cut their carbon emissions and reduce their environmental impact are being urged to take part in a special webinar to find out about the support available. The event will give details of measures they can take along with examples of the funding they can access. ...
The pandemic has created a vast agile working experiment that may permanently change the office environment. The past 12 months have seen companies scramble to put technology in place to allow employees to work remotely and to allow businesses to continue as normal, but it has also brought acceptance of this approach. Looking forward,...
The West of England Combined Authority (WECA) welcomed an extra £4.1m investment announced in the Budget to support its efforts to reduce car usage and improve air quality by getting more people to walk, cycle and use public transport. This new money, for the year 2021-22, comes as WECA continues to develop its West of England Recovery Plan,...
Six firms and artists focusing on creative technology projects that aim to promote post-pandemic renewal and recovery have received funding under a special fund set up by Bath Spa University’s enterprise and innovation hub The Studio. They are the first to be awarded grants of up to £5,000 under The Studio Recovery Fund, which...
Bath-headquartered regional firm Royds Withy King has completed a £38.7m private equity investment deal for a major UK data centre owner and operator. Amito, a long-standing client of Royds Withy King, delivers high-quality, colocation services through a network of 20 facilities across the UK. Based in Reading, where it operates an award-winning Tier 3...
West of England business leaders have given many of the measures in today’s Budget a warm welcome – especially the previously-trailed furlough extension – but there was also concern over the delayed Corporation Tax increase. Business West, which runs Bath Chamber of Commerce, said businesses would welcome the extension of the full range of...
