Media planning and buying agency Mostly Media has been appointed by a collectables business to gain new customers for its range of commemorative coins and associated services.
Starting next month, Mostly Media, based in the Glove Factory Studios at Holt, near Bradford On Avon, will plan and buy media for the collectable’s division of Poole-based 288 Group. 
Originally founded in 1945 as an import/export stamp wholesaler, 288 launched The Westminster Collection in 1987 to use direct marketing to sell coin and stamp collections direct to individual collectors through national newspapers and TV advertising.
It has produced coins for key events such as the World Cup, Olympic Games, royal weddings, jubilees and historic anniversaries. Today it works with state treasury departments as the design, production, marketing and distribution agency for new coins from Jersey, Guernsey and the Isle of Man.
It also runs CPM, a complementary brand to help affluent individuals build valuable collections of premium coins, and Change Checker, a free online web app and blog for casual collectors to identify, swap and collect British coins they find in their change.
288 Group trading director Lucy Mackenzie said: “Mostly Media delivered a compelling media pitch that demonstrated a strong understanding of the collectables market as well as great strategic thinking. Their enthusiasm and detailed approach really impressed us and we are confident they will be a great fit for our business.”
Stuart Smith, Managing Director at Mostly Media said “We are delighted to be working with the team at 288. From our initial meeting there was a fabulous fit and we are positive that our experience in the collectables market combined with our ability to generate response can add real value to an already superb business. We are thrilled Lucy and the team have put their trust in us.”
Mostly Media buys advertising on TV, digital, press, out of home, cinema and radio on behalf of its clients, which range from Paignton Zoo to BT, Bovis Homes, Prestige Holidays and Glasses Direct.
