Creative design studio Mette is to supply supermarket giant Tesco with 900 demonstration units for use in its stores across the UK.
Holt-based Mette’s specialist sub-brand Pop Up Cookspace has collaborated with brand activation agency N20 on the contract.
The custom-branded units will be used by Tesco and its suppliers to demonstrate, promote and sample products.
N2O, based in Maidenhead, selected Mette following a comprehensive search for a partner that would meet its specific design and production requirements, taking a more creative, design-led approach.
Pop Up Cookspace designed to N2O’s and Tesco’s demanding specifications, including the ability to easily and quickly rebrand the stands.
Pop Up Cookspace’s mini-kitchens are used by customers ranging from large supermarkets to the small food entrepreneurs and have been used in cookery theatres, retail and destination marketing strategies, community development projects, food festivals, product launches and on TV shows.
The firm has bases in Holt’s Glove Factory Studios and in Belfast.
N2O senior campaign director Grant Finney said: “Working with Mette was an enjoyable experience. They did a great job, delivering on time and on budget and maintaining high professional standards.
“Mette worked with us to identify challenges and devise solutions to meet our specific needs, showing a flexible, collaborative attitude at all times.”
Mette creative director Caroline Santos added: “Where food is concerned, the best expression of your brand is a live event where consumers can sample the product and be inspired.
“So much thought and care goes into brand, innovation, ingredients, culinary styles and campaigns that it is vital to extend that same consideration into the physical environment – especially if it’s a temporary one that has just a short time to make a big impact.
“Our Pop Up Cookspace products, and the sampling units and accessories we’ve produced in collaboration with N2O for use in Tesco stores, are an expression of this.
“They are mobile and practical, but adaptable for the brands that will be using them, and an engaging platform to showcase high calibre products and creativity.”
Later this year Pop Up Cookspace will be attending trade shows Lunch! and Food Matters Live to further showcase its products to the food industry.
