The secrets of effective branding, including why some brands are admired while others are ignored, are being shared this evening at the latest event staged by Creative Bath.
Brand and Deliver brings together a panel of insightful, inspiring guest speakers to answer questions such as how to design a brand that stands out from the crowd and is valued and trusted and how to ensure a brand is communicating the right message to the right people.
Steven Fuller, creative director of award-winning Bath brand agency The House will explain how to avoid cliché and dodge the generic to create brand not bland.
Graeme Fearon, a specialist in intellectual property at Bath law firm Thrings, will offer advice on how creative businesses can protect their brand and their creative assets, while Tim Fendley, a partner of international consultancy Applied will explain how authenticity and intelligence have played a role in branding places and publications.
Blaire Palmer, author, business muse and co-founder of organisational change consultancy Taming Tigers will explore how to successfully engage customers, clients and employees.
The event, which is sponsored by Thrings, takes place at the Ustinov Studio, Theatre Royal, between 6pm and 8.30pm. It is free for Creative Bath members and £10 for non-members.
For future Creative Bath events go to www.creativebath.org/events
