Chippenham Pit Stop, the motorway services close to M4 junction 17, has re-launched its customer loyalty scheme and completely re-designed its on-site point of sale and digital marketing strategy.
Swindon-based agency Jazzbones Creative worked closely with Pit Stop management, stripping the company’s philosophy down to its essentials to create a new campaign using the umbrella message ‘You take care of the driving, we’ll take care of you’.
Jazzbones Creative director Nathan Sandhu said: “We used all our branding and design experience to create bold visuals to accompany that exceptionally strong core message.”
The fully- integrated campaign to promote the revamped privilege card – a scheme which means Pit Stop customers earn points for money spent on fuel, or in the restaurant and shop – includes a new adaptive website, targeted emailings, social media, promotional brochures, posters and flyers and on-site display boards. Jazzbones also commissioned bespoke photography for the project and is producing a short promotional video.
Chippenham Pit Stop and Jazzbones believe this is just the beginning of a long-term collaboration. Chippenham Pit Stop is confident the take-up rate for the privilege card will increase footfall at its facilities and enhance customer loyalty.
Jazzbones works with businesses of all sizes, developing brands, creating logos, brochures and newsletters, as well as innovative website design and digital strategies.
