A Bath-based data analytics firm that specialises in helping elite athletes and sports stars improve their performance has been taken over by a digital business group.
Insight Analysis, which was launched in 2000, captures data from players during game time or tournaments then uses analytics methods to help them gain a competitive edge.
Its team of 20 full-time and 40 part-time staff works with sportsmen and women from football, rugby, tennis and athletics and clients such as Bath Rugby, English Institute of Sport and British Ski and Snowboard.
The firm’s acquisition by fast-growing Manchester-based digital collective Inc & Co puts it among a portfolio of sports services firms which includes Skylab – a digital sports agency bought by Inc & Co in May.
It also marks the third acquisition in just seven days for Inc & Co, following the addition of data specialists MyLife Digital earlier in the week.
Inc & Co launched a year ago to help digital businesses prosper. It has since achieved a £10m turnover.
Its latest acquisitions have taken its digital businesses from six to nine and doubled its headcount to 250.
Inc & Co Group CEO Jack Mason said: “Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers like the LTA, The FA, The RFU, and British Sailing.
“I am particularly excited to see the synergy between Insight Analysis and our recently acquired digital sports agency Skylab, as they both possess specialist skillsets in sports.
“We know that the leading digital platforms will become increasingly involved in sport, and the growth of the sector has accelerated in a turbulent 2020.
“Now is the time when sport’s governing bodies, leagues and clubs are analysing how to navigate their way through the crisis brought about by the coronavirus pandemic and are recognising the growing importance of data.”
Insight Analysis director Mike Hughes added: “We are incredibly excited by the new ownership. The support of Inc & Co and the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.”
Financial details of the deal have not been disclosed.
