The House, the Bath-based brand agency, has been nominated for four European Transform awards in recognition of its rebranding work with three UK and international clients.
Its work with Devizes-based agricultural machinery and vehicle supplier T H White has been nominated in both the Best Brand Consolidation and Best Visual Identity in the Industrial/Basic Materials Sector categories.
Its work with leadership consultancy Bridge Partnership is in the running for the Best Strategic/Creative Development of a New Brand award while its work with South Devon hospice Rowcroft lines up in the category of Best Brand Development Project following changed mission, values or positioning.
The House creative head Steve Fuller said: “This caps off an exciting six months that has taken us as far as the US and Australia helping businesses unlock their potential through the power of purpose. The secret is out: the best brands are built on a clear sense of purpose.”
Last year The House picked up Gold, Silver and Highly Recommended accolades at Transform for its work with precision dental product manufacturer Prima Dental and global sustainable packaging company Petainer.
At this year’s awards, the agency and its clients will compete alongside such well-known brands as ODEON, DPD and Premier Inns, as well as global agencies including FleishmanHillard Fishburn and Weber Shandwick.
Bridge Partnership founder and director Lee Sears said: “The House’s strategic insights have boosted pride and re-energised our organisation. Creating clarity about our overall purpose has unified us, spurred on decision-making and really put the wind behind our sails.”
Rowcroft Hospice chief executive Giles Charnaud also welcomed the nominations:
“The work we have undertaken with The House has helped us to join the dots, connect the head with the heart and move our conversation from the transactional to the emotional. We would love to see their work recognised by the Transform Awards,” he said.
The Transform Awards Europe, which celebrate excellence in rebranding, including strategy, execution, content and evaluation, take place in London on March 22. They are staged by Transform, a leading global branding magazine.
Pictured: The House’s co-founders Graham Massey, left, and Steve Fuller
