The critical components necessary for an effective marketing strategy are to be discussed at an event in Bath next week which aims to bring together the city’s creatives.
Part of a national roadshow staged by Pimento, a leading London-based organisation of independent agencies and consultants, the evening will be hosted by Bath-based brand communications consultancy Agency UK, which works with clients ranging from the BBC to Chang Lager. 
Organisers say the event – which takes place next Wednesday, February 26 – will cover just about every aspect of marketing strategy and communications and will bring together industry professionals from Bath and beyond.
The evening is from 6pm at Walcot House on Walcot St and is open to members and non-members of Pimento.
Pimento co-founder Stephen Knight said: “We are undertaking a series of events around the country to help grow the network of marketing and communications experts.
“As a group, we work with clients of all sizes, providing them with the most compelling and relevant advice in business and marketing communications.
“We currently have over 200 agencies covering more than 100 different marketing specialisms, drawing on the skills of experienced individuals and agencies to create bespoke marketing solutions to a client’s specific project or brief.
“We very much hope that the event in Bath will help us broaden the support we can provide to businesses in the South West’
Pimento is the UK's leading agency network, connecting clients, independent agencies, and marketing consultants with solutions for their brands. In 15 years it has generated more than £47m worth of business for hundreds of consultants and independent agencies, working with 80-plus different clients.
Activities designed to generate new business for its members include the Pimento Portal, outbound communications, PR, events and sponsorship, as well as internal activities that include the regular Pimento 6pm clubs, dinners and seminars for members and guests.
For more information or to register to attend the Pimento 6pm Club in Bath, email andy.clarke@pimento.co.uk
