InterCasino, one of the world’s first online casino gaming sites, has launched its new global brand campaigns, which have been planned and created by Bath-based communications specialists TheAgency.
The campaign will include multiple media channels, on and offline. The first burst, consisting of TV advertising, TV sponsorship and online display advertising, went live across Europe this month.
The “play-time for grown-ups” campaign demonstrates that InterCasino means serious entertainment, providing customers with moments of exhilaration and the chance of life changing wins in an authentic casino environment online.
The campaigns are designed to not only attract new players, but secure existing ones. InterCasino head of acquisition Nicky Getley said: “We’re excited by the launch of our new global campaign. TheAgency brought a freshness and enthusiasm to the project that was infectious. This is a complex, notoriously fast-paced marketplace where it can be difficult to have genuine cut-through. Getting a little blue sky between us and our competitors has never been so important, so we're delighted to have TheAgency’s expertise on board.”
TheAgency partner Saman Mansourpour added: “It’s not every day you get to reach out across so many markets through so many media channels. This was a golden opportunity, working alongside an experienced team and an exciting brand, with a clear and honest proposition. It allowed us to flex our creative and strategic muscles.”
TheAgency has staged campaigns, often combining viral, social media, display advertising, email, press, outdoor and direct mail, for blue-chip clients such as the AA, BSM, Del Monte, PC Gamer and Westfield Health.
