Bath branding consultancy The Agency has been appointed by Somerset specialist technology manufacturer Gooch & Housego as its lead planning, creative and digital agency.
Ilminster-based Gooch & Housego, a $100m global business producing a range of fibre optic technologies, operates in more than 20 sectors with a high-profile role supplying critical systems and components to the defence and aerospace, industrial and life science markets. 
The appointment of The Agency as its lead agency is a fundamental part of its growth strategy. The firm has made a number of acquisitions which have been consolidated under a single G&H brand.
Gooch & Housego CEO Gareth Jones said: “The consolidation and strengthening of the G&H brand is critical for the company’s growth as we look forward to strengthening our position as leaders in the provision of innovative photonic technology.
“Our expertise enables increased efficiencies in fields such as satellite communications, industrial materials processing and medical diagnostics.”
The Agency has already worked closely with the G&H marketing team on the restructure, design and development of the new G&H global website and its digital footprint.
Gooch & Housego Marketing and Communications Manager Adrian Chance said it chose The Agency as its lead agency based on its understanding of the modern media landscape and how it could help the group co-ordinate its brand story across all its online and offline customer touch-points.
“Their approach to delivering effective marketing communications is clear and simple, and it was evident in their passion and track record for delivering commercial success that they were the right partner for us,” he said. “They are also a very creative team.”
The Agency has worked with an number of large-scale organisations including the AA, BT and Siemens.
Managing Partner Saman Mansourpour said: “It is always a privilege to work with truly innovative organisations that play a part in our every-day lives as well as out-of-this-world discoveries. Our task is to help G&H realise future commercial success through their communications globally, and to leverage their brand to achieve it. Our team is well placed to do that, as we have a wealth of experience, a high profile client list and a proven track record. The new website is testament to this”.
