Staff at Bath communications agency Highlight PR are celebrating after picking up three regional industry awards – including the coveted Small Consultancy of the Year title.
Highlight collected the accolades at the fourth annual PRCA DARE South West and Wales Awards in Bristol last week – the only agency to score a hat-trick on the night.
The agency provides PR, social media and content marketing services to a wide range of businesses, including kids’ and family brands, educational colleges, healthy food companies and firms in the creative industries.
It had been shortlisted in four of the nine categories. As well as winning the top award of the evening for Small Consultancy of the Year, Highlight also collected the ‘Digital and Social Media Campaign of the Year’ award for its Remember Us? campaign for Sylvanian Families, which re-built UK awareness of the classic children’s toy range.
Highlight’s Pass Miffy On campaign for Miffy was also shortlisted in the category.
It also picked up the Consumer Relations title for its national media campaign championing the ‘active learning’ approach of MPCT, a specialist training college for 16-19 year olds.
Highlight managing director Nick Vellacott, who cofounded the agency with wife Alison, said: “To win one PRCA award is an accomplishment, but to win three on the same night is a real achievement – especially being named Small Consultancy of the Year for the South West and Wales.
“We’re lucky enough to work with some fantastic clients, and love sharing their stories with a wide range of media, consumer and business audiences.”
The PRCA DARE awards are staged by the Public Relations Consultants Association. They seek out and reward the best use of PR for communications purposes across the UK. An independent judging panel of communications professionals select the winners.
Last year Highlight PR was shortlisted for three national PR and social media awards, and won Gold for Best Use of Social Media in the 2015 South of England & Channel Islands CIPR PRide Awards.
Pictured: The Highlight PR team with their awards. Photo © Nigel Williams, Black Iris Images
