Bath-based PR agency Highlight PR has won national and regional industry accolades for its campaigns for children’s character-based brands this year.
The firm, which celebrates its 20th anniversary next year, was highly commended in The Drum magazine’s 2018 Social Buzz Awards for its launch of the new Sylvanian Families Town – the largest product launch in the toy brand’s 33-year history.
The title in the Best Integrated Campaign category was secured against some of the UK’s largest digital agencies.
The same campaign was also recognised regionally with Highlight winning Gold in the Best Consumer Relations category at the Chartered Institute of Public Relations (CIPR) PRide Awards for the South of England and Channel Islands.
The CIPR judges described Highlight’s campaign, which combined the World’s Smallest Fashion Show at Hamley’s iconic Regent Street, London, toy shop with a touring experiential roadshow underpinned by social media activity around the hashtag #SylvanianFROW, as “a model example of how PR can really prove its worth in the boardroom”.
The agency also picked up a CIPR Pride Integrated Campaign Silver award for its recent work on the classic children’s character Miffy. This involved a year-long focused repositioning of Miffy as a design-led baby gift and nursery interiors brand, while still maintaining her appeal to stylish adults.
Highlight PR consumer director Alison Vellacott said: “It’s very satisfying to be commended for our Sylvanian Families campaign at a national level, particularly when we were up against much bigger London agencies in the Social Buzz Awards.
“It was also great to pick up two regional awards from the CIPR. We’re proud to have the opportunity to manage some great family brands and to have received such excellent feedback from the judges.”
Highlight’s growing team provides PR, social media and content marketing consultancy to a range of national and international companies and brands. The agency works in a diverse range of sectors including baby & parenting, food & drink, kids & toys and leisure & lifestyle.
Pictured: The Highlight PR team with their CIPR PRide award
