Bath creative agency The House has worked with Wells-based insurance broker Higos Insurance Services to reposition its commercial insurance brand by establishing a new brand direction, visual representation and corporate brochure.
The House established that Higos Insurance’s clear distinguishing brand features were its people and promise. The tag line ‘Insurance without doubt’ is at its core – standing for finding the right cover for clients ahead of profit, working with over more than global and niche insurers to guarantee fierce independence and value. 
Higos is planning to more than double its branches to 50 across the South of England in the next two years. Its network currently covers Somerset, Dorset, Hampshire, South Gloucestershire, Devon and Wiltshire.
The House business head Graham Massey said: “Higos Insurance has a host of distinguishing features – geography, high street presence, growth plans. And it is the people and promise that stand out. It is home to a collection of talented people determined to live up to a long-established reputation. This authenticity and consistency is rare and immensely valuable in business today.”
Higos Insurance marketing manager Neil Wyatt added: “The House brought our commercial insurance brand alive by getting beneath the skin of our business, robustly challenging us to create a piece of work, which we feel we own, breathes our brand and of which we are justifiably proud. Going beyond our original remit, The House created a proposition, ‘Without Doubt’, which Higos Insurance will carry across all commercial insurance channels.”
