Bath’s Francis Hotel is to receive investment to improve the experience for its guests as part of a rebranding exercise at its parent company.
The 98-room boutique hotel, pictured, on Queen Square is one of three venues that previously operated under the MGallery Accor brand which will now become part of the newly formed Sutton Hotel Collection.
The collection has been named in tribute to its owner and founder Sir Richard Sutton, who was stabbed to death on his country estate in Dorset a year ago.
Originally opened by Emily Francis, who merged seven Georgian townhouses to form the hotel, The Francis was the first in the UK to launch under the MGallery Collection in 2012.
The other venues forming the Sutton Hotel Collection are the Castle Hotel Windsor and Queens Hotel Cheltenham.
Each will benefit from continued investment, including the installation of up-to-date technology and new processes and systems which focus on an improved experience for guests, the group said.
The wider business, Sir Richard Sutton Limited, also owns the freehold for The five-star Athenaeum Hotel in London and its neighbour the Sheraton Grand London Park Lane, as well as extensive property and land holdings in the UK and US.
Group hotels director William Gibbs said: “Following the investment that we have made over the last year across all three hotels, we will continue to invest in all of our properties and hire the finest talent to help us build a Sutton Hotel Collection brand known for its quality of service and offering.
“We have exciting plans to deliver our vision for a perfect stay and look forward to bringing this vision alive in the coming months and years.”
Sutton Hotel Collection ambassador Caroline Sutton, the daughter of Sir Richard, added: “Sutton Hotel Collection is a fitting name in memory of my father who built a company which prided itself on quality and the highest ethical standards.
“This is an exciting new era for our hotels; already each is at the heart of their destinations and loved by their local communities, but we are looking to make the overall experience so much more meaningful for our guests, our teams and our communities with our new brand.”
