Truespeed, the Bath based full fibre broadband provider, has strengthened its leadership team by appointing Nelson Missier as its chief commercial officer.
With more than 20 years’ experience in telecoms, media and technology, Nelson, pictured, joins Truespeed with a wealth of commercial experience to further accelerate the expansion of its full fibre network across the South West.
He previously worked for Sweden-headquartered Storytel, one of the world’s largest audiobook services, where he was head of Europe and responsible for growth and profitability across all European markets.
Prior to that he was commercial director at the Swedish quadplay operator Tele2 and has previously led various product, commercial and strategy teams at BT, Booz & Company and Vodafone.
Truespeed said his experience in scaling-up organisations and driving customer growth, along with a proven track record of delivering successful go-to-market strategies, would play a pivotal role in helping drive awareness and take-up of Truespeed’s B2C and B2B services.
Nelson, who holds an MBA from The University of Nelson Chicago Booth School of Business and a Bachelor of Commerce from The American College, India, is also a diversity and inclusion advocate, with a passion for coaching teams and mentoring managers to evolve into strong and supportive leaders.
He said: “I was drawn to Truespeed as a rapidly growing business with an amazing mission to rollout world class connectivity across the South West.
“I’m excited to join this fast-paced team and help even more communities and customers discover the benefits of ultrafast broadband.”
Truespeed CEO James Lowther added: “Nelson’s vast experience, drive and stellar record of delivering growth will be hugely influential as we continue scaling-up the business.
“His skillset will complement the high calibre leadership team we have at Truespeed and I look forward to working closely with him as we accelerate our rollout further.”
Truespeed started out as a community interest company in 2014 and is now rapidly expanding its network having received £100m from Aviva Investors earlier this year.
The investment was the largest funding since Truespeed’s launch and its second investment from the global asset management arm of UK-based insurance giant Aviva, following on from £75m in 2017.
