Bath integrated marketing firm The Agency – one of the UK’s fastest-growing independent agencies – is entering a new era with a complete rebrand and the addition of new flagship services.
The Agency, which offers a full range of services from strategy, creative, technology, social & PR and media, is now known as AgencyUK.
As well as a new name, logo and website, AgencyUK is looking for further growth having recently opened a social & PR division headed by the experienced and well-connected Lucy Aston. 
The move completes AgencyUK’s vision of putting the digital consumer at the heart of all brand communications.
Founder and managing director Sammy Mansourpour said: “It’s a natural evolution for our business and one that better reflects our growth, our on-going investment in the very best people and our position as the UK’s No.1 independent agency.”
The Agency was launched in January 2008 – just as the recession started – as a small ‘crea-tech’ shop but rapidly expanded into a full-service firm fuelled by an early conviction of the role digital would play in linking brand with consumers.
Sammy said: “We set out with one clear aim, to create an integrated marketing communications agency built for the modern world.
“We have achieved this by creating work that stimulates conversation at every point of contact.”
AgencyUK has worked with entrepreneurial businesses or more recognised ‘dormant’ brands in need of a refresh. Among the latter, British School of Motoring (BSM) was an early success story.
“We overhauled their strategy, repositioned them as a youth brand, launched a top 10 iTunes training app and created huge operational efficiencies by introducing an optimised e-commerce website,” said Sammy. “Their business swelled 20% quarter on quarter.”
A flurry of awards followed, as did international recognition. AgencyUK now employs 30 people, billing more than £3.5m. In May it was named the UK’s No.1 Independently owned agency by The Drum National Census for the second year running.
And under the reign of recently appoint award-winning creative director Zane Radcliffe, it earned five category wins and a Grand Prix at The Drum’s annual creative shindig, The Chip Shop Awards.
Sammy added: “And it doesn’t stop there. We’ve scaled up our tech, strategy and planning services teams, allowing us to better embrace marketing automation, campaign performance and reporting, media planning and UX.”
Growth has continued with the recent additions of Ladbrokes Bingo, Gigaclear and The Spice Tailor to a portfolio that includes Welsh Meat, BSM, Assurant, Almac and Quintiles.
“We love our independence and are committed to a truly collaborative partnership with our clients. Tech plays a huge part in today’s marketing mix, and we were right to invest in these teams early on,” said Sammy.
“We believe the future will serve untold opportunities in mobile, marketing automation as well as brand experience. We have structured our agency for the future yet we always remain alive to change.”
