Lloyds Bank has added to its senior team in the South West with the appointment of regional director Amanda Dorel.
Amanda, pictured, who grew up in Wiltshire, brings with her more than three decades of banking and commercial finance experience. 
In her new role she will work on enhancing Lloyds’ support for its portfolio of small and medium-sized businesses across the region.
The bank’s growing team of relationship managers and directors in the South West has responsibility for more than 18,000 customers with annual turnovers of up £100m.
Since joining Lloyds in 1987, Amanda has held senior leadership positions in the regions and nationally.
She arrives in the South West team from the Midlands, where she has been regional director since 2018.
Amanda will succeed David Beaumont, who has led the team in the South West for four years, ahead of his retirement from the bank later this year.
Amanda Dorel said: “Having been raised in Wiltshire and starting out my career supporting SME clients throughout the county, my appointment in the South West feels like a real homecoming for me.
“As the region’s businesses look to accelerate their post-pandemic growth plans, they need practical and tailored support, so it’s an exciting time to be leading the SME and mid corporate team.
“What’s more, with sustainability high on the agenda, I’ll be working to ensure firms have the support they need to transition to net zero emissions.”
