Bath communications firm AgencyUK has been appointed by fellow city brand Norland College to look after PR campaigns including handling the media launch of a training programme to help children stay safe when online.
Norland College, which has trained nannies and childcare professionals for more than 120 years, worked with Corsham Primary School to develop a pilot training programme for teachers, teaching assistants, parents and children.
Called ‘Internet in our children’s world’, it was launched ahead of Safer Internet Day on Tuesday this week. AgencyUK’s social and PR team handled media around the launch.
Unlike other training and resources offered in the UK, it looks at internet safety from the child’s perspective. Once the pilot phase is complete, Norland plans to roll it out nationwide. Norland College will also deliver the programme to its own students, many of whom are training to be Norland nannies.
Norland nanny and early years consultant at Norland College, Claire Burgess, said: “In a world where children are teaching adults how to use technology, how are adults able to safeguard children from this exposure?
“We want to strike a balance that keeps children safe without holding them back from using the internet altogether for educational and entertainment purposes.”
AgencyUK social & PR director, Lucy Aston, added: “AgencyUK is thrilled to be working with such a prestigious and respected brand as Norland College.
“We are all aware of the potential dangers for young people growing up in an online-saturated world. Internet safety, when it comes to children, is quite rightly a hot topic and the training programme Norland has put together has been of great interest to the press.”
The appointment follows hot on the heels of last month’s client win for AgencyUK – the launch of Pestle Herbs, Bath-based serial entrepreneur Mathew March-Smith’s latest venture which caters to the increasingly aware ethical consumer.
Pictured, from left: Corsham Primary School head teacher Kerry Parker, Norland College student Lauren Sherrin and Norland College early years consultancy manager Claire Burgess with pupils Evie and Jake
