Bath-based specialist PR agency Media Safari has been shortlisted in the Chartered Institute of Public Relations’ (CIPR) PRide 2013 Awards for its work on a campaign for last year’s London Paralympic Games.
It is the third consecutive year the agency, which specialises in tech and social media, has been nominated in the awards, which celebrate the best PR achievements in the region.
Media Safari has been shortlisted in the Best Use of Media Relations category for a campaign for Ottobock, the world’s leading supplier of wheelchairs, prosthetics and other products for people with limited mobility.
The campaign served to maximise awareness of the role the German firm was playing as technical service provider to the London 2012 Paralympic Games. 
Pictured: An Ottobock spokesperson giving a media interview at the London 2012 Paralympic Village (photo by Giles Duley)
Media Safari generated significant levels of press coverage from a series of media briefings in the Paralympic Village workshop with national, international, broadcast, business and trade media, reaching approximately 700m people worldwide.
Media Safari managing director Matt King said: “It is a real honour to have been shortlisted for this CIPR PRide Award as media relations is core to what we do at Media Safari. This is especially significant as this is the third year in a row that the team has been nominated for an award that recognises exemplary achievement, impact and value. We look forward to the national industry experts’ judgment on the day.”
Chair of CIPR South West Sarah Pinch said there had been an increase in entries this year – all of an incredibly high standard.
“The entries highlighted the industry-leading work taking place and we should be proud of the work of our colleagues in PR and communications,” she said.
“I offer my congratulations to all of those who have been shortlisted for an award; their success demonstrates their exemplary achievements in such a thriving profession.”
Media Safari’s previous CIPR awards include a gold in 2001 for Best Use of Social Media and four gold and silver accolades at last year's awards.
This year’s winners will be announced at a gala dinner in November.
