Specialist print firm Integrity Print is giving all its staff the chance to toast its centenary by teaming up with a micro-brewery to produce a special beer.
All 328 people working for the Midsomer Norton-based firm are to receive a gift pack containing a bottle of the unique beer, pictured, which has been made by customer 3 Daggers Brewery. 
The team at 3 Daggers, based at Edington, near Westbury, Wiltshire, has created a golden ale described as having “a real depth of flavour” specially for Integrity. It is believed to be the first time a label printer has produced its own beer.
Integrity, which prints labels for beer bottles among its many products, also ran a competition among staff to name the beer, which attracted more than 100 entries.
Managing director Mark Cornford chose Printer’s Pleasure, submitted by aptly named account manager Liz Brewer.
Mark said: “I was delighted that so many of our team got involved and there were some very funny and clever entries. The name Printer’s Pleasure seemed to embody why we are in business. We enjoy what we do and take pride in being part of the team here.”
Liz was invited to the brewery as her prize, where she was taken through the entire brewing process, including recipe creation, mashing (mixing the malt and water), adding the hops, checking the strength (original gravity) and adding the yeast to begin fermentation, before concluding with the all-important beer tasting.
Labels for the new beer were designed by Integrity’s Gloucester-based creative agency BEAF and printed in-house in full colour on Integrity’s Xeikon digital label press using a bright white self-adhesive material, with each bottle uniquely numbered.
Integrity sales and marketing director Andrew Law said: “2016 has been an exciting year for us, as we launched a new brand, Ready Willing and Label, to enable our labels business to grow organically in the artisan food and drink market.
“To then work with one of our brewery clients and to see the creation of our own unique beer has been a fascinating experience. We believe it’s a first for a label printer to have their own beer.”
Integrity, whose clients includes Tesco, Thatchers, John Lewis and the RNLI, has also marked its centenary this year with a brace of acquisitions and investment in new equipment.
It took over food packaging specialist C&P Packaging earlier this year and last month snapped up Cardiff-based Alliance Labels, which works with toy makers Lego and Hasbro UK.
Integrity operates more than 50 presses on its 16-acre site on Midsomer Norton’s Westfield Trading Estate and turns over £45.65m a year.
