Bath brand agency The House’s work with two international clients has won it three rebranding awards from Transform, a leading global branding magazine.
Its rebrand of Gloucester-based precision dental product manufacturer Prima Dental earned a Gold award for best visual identity in the healthcare sector while its work with global sustainable packaging company Petainer claimed Silver for best visual identity in the industrials and basic materials sector. It was highly commended in the category of best multi-market implementation of a brand development project.
The Transform Awards Europe, which took place in London and attracted 10,000 entries, celebrated excellence in rebranding, including strategy, execution, content and evaluation.
Finalists included global brands such as O2, Airbnb, Scottish Widows and YMCA.
The House creative head Steve Fuller said: “It’s fantastic to have our branding work recognized on a European level. This is further proof that brands built on a clear sense of purpose deliver business results and build reputation across the globe.”
Transform magazine editor Brittany Golob said: “The companies shortlisted are those that truly understand the need for a sustainable, viable and strategic brand.”
Last year The House picked up Bronze and Silver Transform Awards for its work with Norton Radstock College and Special Olympics GB respectively. Clients welcomed The House’s success. Petainer group commercial strategy director Annemieke Hartman-Jemmett said: “By focusing on our purpose as a zero waste, sustainable packaging company, The House switched Petainer’s communications to focus on the economics and problem-solving features of our innovative products, as opposed to their technical specifications.”
Prima Dental managing director Richard Muller added: “Our new brand is already generating new business opportunities for us. The House really got to the heart of what makes Prima Dental special and how our sense of purpose can be used to deliver commercial advantage.”
Pictured, from left: Steve Fuller, creative head and Sam Dyer, head of design (back row); Sammy Burt, client services and Graham Massey, business head (front row)
