Bath-based landscape architect Grant Associates has rebranded with a new website which aims to express the creative, collaborative and pioneering approach of the award-winning practice.
The firm also said the new look – which was designed entirely by Bath creative agencies – reflects its renewed mission to respond to the climate and biodiversity emergency as part of its core vision of connecting people with nature. 
To reflect this, the practice is taking further steps to invest in local and international projects that include circular economy landscape strategies, regenerative design and biodiversity gains.
Examples include Bath’s Forest of Imagination community arts event and the Ankarafa field station in Madagascar, Bristol Zoological Society’s research centre and eco-tourist camp aiming to save the island’s critically endangered wildlife.
A trio of Bath-based agencies worked on the rebrand – branding agency Supple Studio, creative studio Fitzroy Hawk and web designer Our name is Mud.
By coincidence, the three agencies share offices in George Street in the same building where Grant Associates was founded 20 years ago. Bath-based photographer and filmmaker Paolo Ferla was also instrumental in creating the practice’s new website experience.
Staff at Grant Associates, which also has an office in Singapore, worked with the agencies to choose key colours inspired by the natural world, particularly dragonflies, and helping to steer the overall brand concept.
Features of the rebrand include a quirky new logo that centres on a graphic ‘g/a’ monogram that connects in the middle, reflecting Grant Associates’ playful and collaborative approach to projects.
The practice’s new website makes extensive use of motion design, with swirling, colourful plant-like creations serving to echo Grant Associates’ fusion of technology, imagination and nature.
All print work for the new brand uses biocycle paper by German company Gmund made from organic waste matter from the food industry such as wheat and chlorophyll.
The rebrand is being rolled across all Grant Associates’ communication channels including social media channels, stationery, marketing materials and signage.
