Rural walks firm Foot Trails steps forward to claim prestigious green tourism award

November 13, 2013
By

The world’s leading sustainable tourism accreditation programme has recognised Box-based Foot Trails as one of Britain’s most environmentally-friendly businesses.

Foot Trails, the only independent walking specialist dedicated 100% to rural England, was declared overall winner in the Activity Provider category at a prestigious national ceremony at the At Bristol Science Centre last Friday.

The 2,400-plus entries in the 2013 Green Tourism GoldStar Awards were whittled down to a shortlist of 61 businesses nominated for 15 awards.

The awards honour businesses and organisations that have done most to promote sustainability within the tourism industry by implementing cost-saving practices that help the environment, improve customer services and benefit the bottom line.

Entrants were assessed for innovation, cost savings and green ambassadorship during 2012-2013.

The GoldStar was presented to Foot Trails founder Alison Howell by long-term peace and environment activist Satish Kumar, pictured above.

Alison said: “Sustainable tourism is a positive force. In rural England, where we work, our journey with this approach means that we help to create and support rural jobs, enhance guests' experience through understanding and appreciation of the landscape and provide an authentic experience. This enables this special way of life and place to thrive and evolve.”

Foot Trails was founded 11 years ago and has challenged and changed activity tourism in rural England, offering authentic and indulgent experiences on foot while respecting the English countryside and being profitable.

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