Bath-based brand, creative and digital agency Mr B & Friends has unveiled a new brand identity for UKCloud in a move that coincided with it topping a prestigious tech league table and losing a legal battle with media giant Sky.
Mr B & Friends was tasked with rebranding the business formerly known as Skyscape Cloud Services after it lost a court case to protect the Skyscape name in the light of complaints from broadcast giant Sky.
The firm, which has its corporate office at Hartham Park, Corsham, and head office in Farnborough, Hampshire, specialises in providing assured cloud services exclusively for the UK public sector including organisations such the Home Office, HMRC, MoD and the NHS.
Mr B & Friends’ brief was to create a new brand positioning, proposition and identity that reflected the firm’s “unequivocal” commitment to serving the public sector with a flexible and pure cloud service proposition, helping government departments to either migrate to the cloud, or better deploy the power of cloud.
The agency created a new articulation of the brand centred on the positioning of ‘pure commitment’ to illustrate the transparent and focused way in which UKCloud goes about its business.
It operates a true pay-as-you-go model, enabling total flexibility to its customers and basing its business on a consumption model rather than contracted arrangement. This provides outstanding value and disrupts the normal pattern in the sector. As such the identity is designed to reflect flexibility, simplicity and enduring value.
The rebrand coincided with UKCloud appearing at No 1in the Sunday Times Hiscox Tech Track 100 listing, which ranks Britain’s best 100 private tech companies with the fastest-growing sales over the past three years.
Mr B & Friends CEO Simon Barbato said: “This is an incredibly exciting time for UKCloud. They are arguably the most progressive business in the sector and our strategic and creative work for the UKCloud brand has laid the foundation for the next exciting pattern of growth.
“As an agency, our ‘where next’ mantra means we seek out ambitious client partners. UKCloud and their management team are a great example of a where next business – this has been recognised in this brilliant Tech Track 100 ranking.”
UKCloud CEO and co-founder Simon Hansford said: “Our business has been on an exciting journey since we launched just three years ago.
“The future for cloud services in the UK public sector provides a huge opportunity for UKCloud and we needed a brand to capitalise on that opportunity. We’re delighted with the excellent work from Mr B & Friends and look forward to rolling out our new brand over the coming months.”
