Tech-focused Bath public relations agency Media Safari has won new accounts to provide PR and social media campaigns for a cloud security provider and a free-to-play Twitter-based fantasy stock exchange.
The work bolsters Media Safari’s Technology in Business (B2B tech PR) and Technology at Home (B2C tech PR) divisions.
Media Safari has extended its relationship with Bitdefender, the award-winning provider of innovative antivirus solutions.
The new win, Security for Virtualised Environments, is a security solution for companies using cloud technologies and virtualised datacentres.
Media Safari’s campaign ‘The eyes and ears of cloud security’ will provide a business intelligence gathering service to the overseas Enterprise team as well as a press office and media relations campaign.
TwiDAQ is a fantasy stock market-based in the world of Twitter. It gives users the chance to own and trade a portfolio of virtual shares and where Twitterers themselves are the traded commodity.
Media Safari has devised a campaign called ‘What are you #worth?’ to generate a target number of new stock traders per month. This will be driven through media relations and social media.
Media Safari managing director Matt King said: “As the business community increasingly accepts cloud-based technologies, security in these virtualised environments will become more and more critical.
“This is not a message that is readily understood so our campaign will begin to educate target decision makers and help to identify possible business development opportunities.
“With regard to twiDAQ, we expect that the nature of Media Safari’s campaign will inspire a viral word-of-mouth spread and twitterers themselves will encourage a corresponding growth in traders.”
Founded in 2002, Media Safari specialises in strategic campaigns for technology companies operating in the areas of healthcare, business to business and digital lifestyle.
