Dozens of business leaders attended a Chinese banquet to learn about a major opportunity to trade with the Far East.
During the special reception at the Bristol'’s Zen Restaurant, they heard about a planned November 2012 Bristol and South West IoD trade mission to China.
It will see South West business directors visit China for a week as they target one of the world’s most important markets.
Institute of Directors Bristol chairman Tom McCarthy said: “November’s IoD China Trade Mission will encourage exports and inward investment for Bristol and the South West.’
Richard Lowe, IoD Bristol committee organizer, said: “Up to 30 delegates will be networking, attending receptions, meeting government officials and touring business districts of major cities Guangzhou and Hangzhou. There will be appointments with potential clients.
“The South West has great expertise and skills in demand in these areas and, with Guangzhou being Bristol’s sister city, we already have established friendships there.
"The Zen reception and banquet was both a celebration of the Chinese New Year and an opportunity to explain the benefits of this mission. It generated a great deal of interest and we have a number of expressions of interest as a result.”
Those who attended included Councillor Geoffrey Gollop, the Lord Mayor of Bristol and president of the Bristol China Partnership.
He was joined by experts from organisations such as UKTI, the China-Britain Business Council, universities and Chinese regional government.
The evening’s host was media consultant and presenter Susan Osman who has experience of working in Bristol and China.
Pictured: Lord Mayor of Bristol Councillor Geoffrey Gollop, right, with guests and hosts at
