The force is with Future’s gaming and tech sites as visitor numbers soar and Star Wars fever hits home

December 14, 2015
By

Bath-based media group Future’s PC Gamer site achieved a record 10m visits in November – a 37% year-on-year increase.

Page views rose 53% to 65m during the month – the result, said Future, of the success of a facelift of the site in September last year.

The redesign used responsive design to ensure the site is easily viewed on all platforms and also featured renewed emphasis on hardware coverage.

Meanwhile, this year Future has strengthened the brand with PC Gamer Pro, a new channel focused on the competitive gaming scene, and the first PC Gaming Show, staged at the E3 global games trade show in Los Angeles.

PC Gamer global editor-in-chief Tim Clark said: “2015 has been a tremendous year for PC Gamer. We gave the magazine a new look, launched PC Gamer Pro, and held E3’s first ever PC-dedicated show.

“November’s record breaking traffic is testament to the incredible hard work and talent of the team, plus the rude health of PC gaming as a whole. I expect both our site and the hobby to keep growing explosively next year.”

PC Gamer has become the global authority on PC gaming since its launch more than 20 years ago and how has 3.2m Facebook followers – more than any other videogame publication – and over a million on Twitter.

Meanwhile Future has rebranded its leading tech websites techradar and T3.com as techvadar and T-3PO to mark the launch of Star Wars: The Force Awakens.

T-3PO has joined the rebel alliance and channelled Jedi master Yoda. As well as looking at the utopian side of technology, it is looking at medical tech, self-driving cars and the holograms.

Techvadar is the evil empire and will be taking a look at the darkside of technology, from rogue AI to military drones, to government snooping, VR and gaming dystopias and 3D printed guns.

Both sites are also celebrating the Star Wars world – looking at the technology through the films, the impact that George Lucas’ world has had on everything from sound to IMAX, from VFX to the design of some of our favourite gadgets.

Other features include an exploration into what it would take to build a Death Star or C-3PO, asking the specialists just how they would undertake such a project. There will be assessment about what made the prequels so bad, and the original trilogy so great, chat with the Oscar-winning set designer and the man who built the first lightsaber and a review of the film itself.

Techradar editor-in-chief Patrick Goss, said: “Star Wars is the most iconic film universe and we couldn’t be more excited that it will get a little larger with the latest film – The Force Awakens.

“We wanted to celebrate a huge moment for our audience by doing something significant – so rebranding the sites for the launch of the movie and bringing you world class features will allow us all to spend a little time in a galaxy far, far away.”

T3.com editor Dan Grabham added: “We’re really looking forward to eulogising about the light side of technology and looking forward to what 2016 has in store. And of course we’ll be checking out the ace Star Wars tech we wish really existed as well as talking about our favourite Star Wars moments, characters, games and more.”

T3.com, techradar and PC Gamer are among Future’s most successful titles. The firm also produces magazines and websites covering music, film, photography and the creative & design sector. Its sites attract more than 50m users monthly across the world and last year it sold more than 14m magazines.

The group has 200 licensing & syndication agreements in 89 countries worldwide, and exports over 55 titles.

 

 

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