Bath brand agency The House has been appointed by PracticeWeb, the Bristol-based web portal for accountants, to support its growth strategy over the next year.
The House will work with PracticeWeb to clarify its business positioning and direction, develop new markets, and significantly grow the business this year and beyond.
Set up in 1998, PracticeWeb offers a specially-designed web format for accountancy businesses that typically double sales leads for clients.
The House’s business head Graham Massey said: “PracticeWeb is already a very successful company, a market leader with real differential in its business.
“The House loves working with visionary business leaders and motivated teams to unravel and leverage hidden value. So it is an honour to work with PracticeWeb to take its offering and business to the next level for even greater success to come.”
PracticeWeb managing director Richard Seargent added: “Knowing that we had a great product and service set in a growing market, but that the value proposition was being poorly articulated, spurred us on to take action.
“The House, from the very outset, have inspired and challenged us to take a fresh look at how we think about ourselves and how our clients and prospects view us. We are already using some of the outcomes to test and challenge daily decision making as well as influence product development.”
The House has worked with a range of brands ranging from Norton Radstock College and the Special Olympics GB National Summer Games Bath 2013 to consumer products.